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Client success stories

Enhanced Capabilities for improved market penetration

Client

Parking Reservation Services / SpaceGenius

Industry

Parking Inventory, Pricing, and Marketing Management

Client

Parking Reservation Services / SpaceGenius

Industry

Parking Inventory, Pricing, and Marketing Management

SpaceGenius allows companies and operators of parking lots to manage their business through visibility of available inventory, allocation to marketing channels, and product pricing to maximize utilization and revenue.

Business challenge

Poor design and usability of the application.Needed to transition from a marketing channel centric front end, to an approach where the operators can base staffing, allocation, and pricing decisions qualified with real-time, historic, and future projections data. All of this while minimizing immediate need for large, back-end refactoring of the database.

Solutions

Reimagined interface with a fresh approach on Information Architecture: New information architecture allowed for not only the immediate transition in workflow on the front-end, but subtle restructuring of the data to support future value added features previously blocked.

Results

Client has a testable prototype they can leverage to engage previously uninterested sales avenues and engage larger customers that have been unapproachable with the former limitations on the product’s functionality. Clarified scope definition allows for more accurate projections on development timeline.

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